The beauty brand Glossier has a hit on its hands with its "You" perfume, driven by a viral TikTok. Glossier had been a peak millennial direct-to-consumer brand but has recently struggled.

We may earn commission on some of the items you choose to buy. If you’ve ever walked past a Glossier store and seen lines stretching down the block, you might wonder: What are the best Glossier ...

Quintessential millennial brand Glossier is joining forces with Gen Z skin-care favorite Starface to create the ultimate cross-generational beauty collaboration. Using Glossier's signature sticker ...

Dermatologist tested, the Glossier Deodorant is aluminum-free and made without baking soda, acids or water — elements that can imbalance your underarms’ pH level and cause odor — and instead ...

The latest debut in Glossier’s “skin scents” lineup is so good and uniquely you. There’s a time and a place for a bold, in-your-nose fragrance, but some moments call for a scent that’s a ...

With this Glossier shimmering eyeshadow, a little goes a long way. The soft, glistening formula is super easy and seamless to blend, either with your finger or a brush. It comes in eight different ...

When Glossier CEO Kyle Leahy took over from founder Emily Weiss two years ago, her mandate was clear: reinvent the millennial-coded direct-to-consumer darling for a new era. By all accounts, ...

A California teen hosted a bat mitzvah inspired by her favorite brands. The Glossier-themed party had giant Cloud Paint and Boy Brow tubes. Staff wore pink jumpsuits like the ones Glossier ...

Fans of the minimalist makeup brand Glossier might riff on this bon mot, noting that it takes a lot of effort — and a lot of skin-care products — to look so effortless. Founded in 2014 by New ...

On PerfumeTok, Glossier You has long been a fan-favorite scent. Countless videos show users dubbing it their most-complimented fragrance — which says a lot in today's perfume world, as the ...

Glossier reinvented the beauty brand playbook by positioning themselves as not just a makeup brand, but a community, an aesthetic, and a lifestyle. They felt like a moodboard of their users, but ...