Glossier reinvented the beauty brand playbook by positioning themselves as not just a makeup brand, but a community, an aesthetic, and a lifestyle. They felt like a moodboard of their users, but ...

But she grew to be one of the most recognizable female founders of the 2010s after she launched her beauty brand, Glossier. With an audience of 10 million, Weiss raised $2 million in 2013 to ...

When Glossier CEO Kyle Leahy took over from founder Emily Weiss two years ago, her mandate was clear: reinvent the millennial-coded direct-to-consumer darling for a new era. By all accounts, ...

On PerfumeTok, Glossier You has long been a fan-favorite scent. Countless videos show users dubbing it their most-complimented fragrance — which says a lot in today's perfume world, as the ...

You' loyalists, it's time to try something new. When Glossier launched it’s premier fragrance ‘You’ in 2017, it instantly attracted a loyal fan base that refused to even entertain the idea of wearing ...

For a limited time, Glossier is offering 25% off or more on select products. Discounts from the brand known for its dewy skincare and sheer makeup are extremely rare, but you can save on concealer ...

A decade in, what is behind Glossier’s success as a cult millennial beauty brand? As part of our Build a Brand series, we talk to its VP of marketing to break down the formula. Inside Glossier's ...

The beauty brand Glossier has a hit on its hands with its "You" perfume, driven by a viral TikTok. Glossier had been a peak millennial direct-to-consumer brand but has recently struggled.

We may earn commission on some of the items you choose to buy. If you’ve ever walked past a Glossier store and seen lines stretching down the block, you might wonder: What are the best Glossier ...

On my journey to champion makeup of the iconic decade, I found a new product that every beauty lover should have in their repertoire: the Glossier Stretch Concealer ($22). While hiding blemishes ...