Lead CMO Gülen Bengi shares how Mars co-creates brand experiences with communities. "To remain iconic, we must always remain in motion," she said.

In 1985, Andrée Sfeir-Semler opened a small gallery bearing her name in the northern German city of Kiel. A Lebanese immigrant who had fled her country’s 15-year-long civil war, Sfeir-Semler ...

Only a new approach will correct architecture failures, institutional misalignment and behavioral breakdowns that make trust impossible to hold.

Publicis Groupe has won the US$1.7 billion ($2.6 billion) global media business, following a six competitive review. The French headquartered holding company beat the incumbent WPP and Omnicom to ...

WPP won the Mars account in 2018, which consolidated all of its media planning and buying with WPP’s GroupM (now WPP Media). Until then, Mars had operated a three-agency approach, working with ...