Worn by celebrities like Frank Ocean and Timothée Chalamet, the Arc’teryx toque isn’t only being used to keep heads warm.

Beanies – or toques, in Canadian parlance – is surging in popularity, especially among a subset of young, urban consumers.

The move comes after the popularity of the label's Grotto Torque beanie – which featured an all over print of its abstract Arc’teryx bird logo. Seeing that product take off ('scuse pun ...

Featuring the Arc'teryx wordmark and bird logo knitted into a soft, snug fabric, the beanie has earned the number one spot among street style aficionados - a far cry from its original mountaineer ...