The new concept arrives this year as the first creation under Audi’s new design boss, Massimo Frascella.

Significant cars formerly penned by Audi's new design boss Massimo Frascella include the current Land Rover Defender ...

Audi’s New Transformer-Like Concept Car Morphs From Sedan to Off-Road to Pickup Truck. This is what happens when you take an established product and let your imagination run wild.

Audi CEO Gernot Döllner confirmed a new production-ready concept model will debut by year's end, according to Autocar. “We won’t show studies anymore,” said Döllner. "When we show things ...

See how the Audi Activesphere concept car uses augmented reality to project a UI that works strikingly similar to Iron Man's J.A.R.V.I.S.

SUV or truck? Why choose, says Audi. The German brand has a new model that turns from SUV into truck. The Audi Activesphere concept vehicle is roughly the same height as the Audi Q4 SUV, with 22 ...

One of which is the Audi activesphere concept car, which combines elegance, suitability for daily use and performance in a clean new design. It’s been developed for an active lifestyle and the ...

Audi has been at the forefront of developing autonomous hardware for a number of years now, but the Long Distance Lounge Concept seen here may just be the luxury brand's most ambitious undertaking ...

At this year's Quail at Monterey Car Week, I spoke with Filip Brabec, Audi of America's SVP of product management, to get the suits' perspective on concept cars.

Whether it’s an industry convention or marquee car show, nearly every big event on the automotive calendar brings with it the ...