According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

BMW has upgraded the iX with a bigger battery and new trims that better represent the substantial power bump.

BMW takes great pride in its “Ultimate Driving Machine” ethos. The brand prioritizes driver engagement and the joy of a hands ...

Consumers won’t remember most $8m Super Bowl ads, so brands gamble that they will be the ones that stick. Ipsos’s Pedr Howard ...

China’s carmakers are spending wildly on dealerships, accessories, and branding. For designers still reeling from the real estate crash, it’s been an unexpected lifeline.

It's a thankless task to change a public favorite, but you can always make minor adjustments. The updated Volkswagen Golf MK8 ...

The BMW iX makes up to 523hp from two electric motors and has up to 611km of driving range; uses several sustainable ... While these two luxury electric SUVs have met before, the iX now returns ...

We've always said that the BMW X5 M is probably the prettiest crossover ... Finally, the tuner's logo decorates various body panels of the modified high-rider, replacing the traditional emblems ...

BMW M has already launched a range of tamer M Performance EVs, including the i4 M50, i5 M60, iX M60, and i7 M70 M. However, the division is now developing an electric M3 as its first dedicated M EV.

The Super Bowl logo theory posits that the teams that would play in the big game on Feb. 9 were predicted by the colors in the logo. While it's likely just a conspiracy, this year's logo colors do ...