Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

Berlin, Germany — German automaker BMW warned Friday that it would take a big hit from trade wars between the United States, China and Europe this year, on top of weak Chinese demand ...

Like life itself, BMWs seemed less complicated last century. You didn't need a crib sheet to understand the badge, and body styles were mostly just sedans, with a smattering of station wagons, two ...

While other automakers rethink their plans as the global appetite for EVs slows down, BMW is vowing to stay the course. The German automaker says it still plans to offer an EV in every vehicle ...

Three years on, it’s fair to say that the controversy/abject horror that attended the arrival of BMW’s star electric ... element – the outsized kidney grille – gets new vertical and ...

The BMW iX is unquestionably the most radical and technologically advanced BMW electric car since the i3 was revealed more than a decade ago. In fact, you can see the lessons learned from the ...

An MP has confronted social media bosses over extreme messages received by politicians after she was threatened with being hanged. Emily Darlington said the comment was made after she shared a ...

The Escalade integrates touches of the Wreath and Crest's design language ... A big, downward sweeping grille intersects massive LED headlamps. That grille, in turn, is broken up with V-cut ...