The Barbie Box Trend is currently dominating social media, transforming photos into stylized Barbie doll avatars using AI ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who ...

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of ...

Trump's worldwide tariffs are putting the squeeze on several high-profile L.A.-based toy makers and apparel companies.

Ken® doll modelled after basketball superstar, author, activist, and philanthropist LeBron James. This milestone launch, in ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how ...

Have you been seeing people post pictures of themselves in a Barbie-doll style? It is the new AI trend that lets you ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first professional male athlete to have a Ken doll modeled in his likeness.