LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

Barbie is teaming up with the LeBron James Family Foundation to release a pint-size version of basketball legend LeBron James.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

A Cultural Milestone in Sports and Toys In a groundbreaking move that merges pop culture, sports, and social impact, LeBron ...

LeBron James has achieved many milestones in his storied career, but the latest one may be the most impressive of all. No, ...