LeBron James has achieved many milestones in his storied career, but the latest one may be the most impressive of all. No, ...

LeBron James gets his own Barbie Doll, Alex Ovechkin breaks Wayne Gretzky's goals record and the Masters returns in the ...

Basketball legend LeBron James has made history as the first male professional athlete to have his likeness immortalized in a Ken doll. Mattel ...

Mattel has knocked the ball out of the park this time by doing the unthinkable—roping in LeBron James for their Barbie line.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Los Angeles Lakers star LeBron James has captured the attention of fans online for how he reacted to his Barbie doll. In a ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making ...

James is officially (and unsurprisingly) the first-ever professional athlete to get their own Ken doll. It turns out James is Kenough. You can get your own LeBron Ken doll starting on Monday, April 14 ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

In this week's sports business cheat sheet from The Athletic, we dig into the Masters, LeBron James' new Barbie crossover and more.