In a new viral trend known as the "Barbie Box Challenge," internet users are transforming themselves into action figures and dolls using ChatGPT and other AI tools.

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

Two worlds, one studio, and a box office clash fans will not stop talking about. Warner Bros. just made movie history again.

Although the holidays might seem some ways away, Toy Fair 2025 gave us an early taste of the hottest toys and games we expect ... franchises like Hot Wheels and Barbie also impressed, striking ...