After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.

Sorry, Barbie. You've had a long reign as the top toy for girls. But you'll have to 'Let it Go.' Parents reported that 20% planned to buy Disney's 'Frozen' goodies ...

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

We're all Barbie girls, living in Barbie the Movie's marketing world. Check out some of the countless Barbie brand collaborations out there today. The iconic Barbie franchise is about to step off ...

Barbie cooking toys online, Barbie Cook n Grill Restaurant Playset with Barbie Doll 30 Pieces 6 Play Areas Including Kitchen Pizza Oven Grill Dining Booth Gift for 3 to online $45.00 SKU: 6901449 ...

She went full-on 'ICE Barbie', decked out in a headscarf and sunglasses, as she rode the large animal while touring the historic Qal’at al-Bahrain Fort on Sunday. Her well-documented trip ...

It’s up to the Barbie duo to discover the clues, save their missing friends, and stop the culprit. Along with new episodes, Mattel will launch five original songs and toys inspired by the series. The ...