After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel, the American multinational toy and entertainment company behind Barbie, has announced price increases on US toys, including Barbie, in response to the ongoing tariff plan imposed by ...

Savvy shoppers have spotted the retailer is selling a Barbie emergency vehicle toy for £54 cheaper than the identical one in Argos. The Barbie Care Clinic playset from B&M is currently just £35 ...

LIDL is turning pink on Thursday 31 October as new Barbie toys and beauty products hit stores. And the items make perfect Christmas presents for Barbie fans. Customers can pick up Barbie and Ken ...

If you're targeting toys this holiday shopping season, Target has its 2024 Bullseye’s Top Toys list ready for you. The list includes more than 60 toys like the LEGO Star Wars Droid Factory ($99. ...

Mattel CEO Ynon Kreiz discussed how he's transforming the toy maker into an entertainment company. Kreiz, who joined Mattel in 2018, turned the company around by building franchises. Mattel is ...