Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...

Toy manufacturer Mattel announced that the NBA legend LeBron James will be the brand's first 'Kenbassador'. But the news ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making ...

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James.

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

A new viral trend on social media uses artificial intelligence to change a normal self-portrait into a boxed action figure character.

Barbie has announced the creation of LeBron James's own doll 🔥 (via @Mattel) pic.twitter.com/oDbuTQIetL James now has entered rare air. It's extremely rare for an athlete to become famous enough to ...

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on April 9. Barbie has been a a pop culture icon since her 1959 debut as a doll, and her presence in kids play has only ...

On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the ...

LeBron James is entering his Barbie era. Ken dolls modeled after the Los Angeles Lakers star will soon appear on toy shelves.

LeBron James is ready to sing, "I'm Just Ken." The Los Angeles Lakers star is getting his own doll from Barbie manufacturer, ...