These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

You know Barbie, right? No matter your age, you’ve likely owned the doll or known someone who has. Since debuting on March 9, ...

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves across social media.

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

She's beloved by kids, even if they chop her hair, color her face and tear off her head. She's Barbie: The doll that's ...

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...