Several NBA players currently lead the way with high-profile shoe contracts, placing them among the highest-paid athletes globally.

LeBron James is arguably the greatest to ever play the game of basketball. Every day, we’re amazed by his longevity on the court—but his longevity off the court ...

Absolutely beautiful work of art," says a reviewer. Nike says, "The Nike LeBron Witness VIII Basketball Shoes are a high-performance choice for athletes and basketball enthusiasts alike.

Nike ( NKE) has a long history of iconic shoe deals with NBA stars, including the iconic Michael Jordan Air Jordan line that revolutionized sneaker culture. Currently, LeBron James' signature shoes, ...

C Hines, my trainer told me to blackout tonight,' Edwards said in an on-court interview after the game. 'So I tried to do ...

Ball averaged a career-high 25.2 points plus 7.4 assists per game ... PUMA has unveiled a low-cut version of Ball's fourth basketball shoe — the PUMA MB.04 Lo in the "Alien Skin" colorway.

delivering a strong performance with 27 points, eight assists and two steals. LeBron shot 9-of-17 from the field, including 2-of-7 from beyond the arc in 33 minutes. As the Lakers prepare to face ...

Smith on courtside moment with LeBron James: 'That wasn't a basketball player confronting ... March Madness: Duke's Jon Scheyer filled the biggest shoes of all after Coach K left, and he appears ...

Playing alongside veteran legend Lebron James, Doncic fitted into the ... Doncic debuted his fourth signature Jordan Brand basketball shoe against his old team. The Luka 4 features an evolution ...

In recent games, Austin Reaves has elevated his game to new heights, delivering performances that have not only thrilled Los Angeles Lakers fans but also sparked conversations about his potential ...