PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In fact, some say Aldi's own body mists "smell just like" the expensive brand. The Lacura Tropical Essence Body Mists are ...

A good perfume can elevate your outfit and your confidence at the same time, which is why it is worth investing in a ...

HOME Bargains has hit the dupe jackpot once again with their latest release. One beauty fan took to Facebook to gush about ...

MCoBeauty has grown to the number one cosmetics retailer in Woolies, and is taking the US by storm. Here's how it grew its $1 billion empire.

WHEN it comes to hair and beauty dupes, Home Bargains always manages to hit the mark. And it looks like the high street giant ...

Despite recent fallouts of hyped VC-backed beauty and consumer DTC brands, DTC sales are continuing to grow. According to ...

HOME Bargains is renowned for offering some of the best hair and beauty dupes on the high street. But shoppers can also bag expensive brand at heavily discounted prices at the retail giant. And it ...

The HUDA or MAC counterfeits might be pocket-friendly but will do a lot more damage in the long run, say city’s skin experts ...

An uplifting scent with notes of orange blossom, jasmine and of course spicy pink pepper. This smells like your gold ...

An iconic high street retailer has released its newest beauty dupe shoppers are "obsessed" with. Primark has released some adorable bath bombs to rival Lush's own well-loved line. Posted to ...