And the same goes for butt hair—it's totally normal and natural. In fact, it serves a very important purpose: ...

An olfactive ode to sunshine, fashion brand Cult Gaia’s first foray into the world of scent, the Mast Eau De Parfum has ...

SHOPPING: Beauty lovers are obsessed with a wrinkle-erasing serum that tightens and makes skin 'look 10 years younger' - and ...

Mineral sunscreen is notoriously difficult to work for deep skin, due to the white cast zinc oxide leaves behind. In effort ...

From Canada to South Korea, you may be surprised at just how international your makeup bag actually is. Here's how the Trump ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The newest collection from UK label 4th Arq, Colour of the Seasons adds a whole new colour palette to the brand in ...

Every soft caress of wind, searing burn and seismic rumble is detected by our skin’s tangle of touch sensors. David Ginty has ...

Across nearly 50 artworks spanning the last 18 years, American beauty takes on many different forms on Sherald’s canvas. It can appear as ordinary as a woman with natural hair perfectly coiffed and a ...

Bronzing drops seem to be everywhere all the sudden—so what are they? We break down how to use them and the best ones to try, ...

The patent on Skinceuticals C E Ferulic — our top pick for vitamin-C serums — had run out. We were reminded of this beauty ...

Celebrity dermatologist Dr. Nicholas Perricone breaks down the crucial role the so-called “beauty molecule” plays in aging — ...