Nigeria’s leading Cola brand, Pepsi, relaunched its 60cl LongThroat Bottle with a disruptive marketing campaign. The brand tapped into the fabric of pop culture, unveiling its message of Big ...
In the first major challenge to Reliance Chairman Mukesh Ambani’s plan to capture India’s beverage market with his revitalized Campa Cola brand, soft-drink giants Coca-Cola and Pepsi have ...