Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

According to Variety, the streaming platform has ditched "its shiny blue user interface for a new monochrome color palette that, either purposefully or not, evokes the longtime branding of HBO." The ...

The jump to black-and-white branding is not Max’s first ... Spagnoletto said at the time. “With our blue and the way that the logo is designed, what we were going for is a combination of ...