EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can change the name but the reputation remains ...

Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past content and revealed a ‘quiet luxury’ aesthetic for its logo ...

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner digital platform for fast fashion.