Once the go-to for "clubbing attire at bargain basement prices", PrettyLittleThing's "all-pink logo and packaging" captured a generation, said Block in The Standard. So ditching this for a "palette of ...
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Boohoo bosses 'have chucked brand equity in the bin' as Debenhams rebrand slammedEXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can change the name but the reputation remains ...
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