BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The Boston Celtics were established in 1946, and the logo used in its early days is nothing like the one we see today. Back then, a white shamrock leaf was placed inside a circle with Celtics ...

The Boston Celtics are an organization steeped in history. So whenever any aesthetic change is made, fans take notice. The latest update is impossible to miss.

Lucky the Leprechaun was featured at center court on the old Boston Garden floor, and he made his way to TD Garden when the Celtics began playing at that venue in the mid-1990s.

The Celtics have unveiled a new alternate logo that features a white silhouette of "Lucky the Leprechaun" against a green background. Lucky is depicted wearing a bowler hat, smoking a pipe and ...

The Boston Celtics officially unveiled a new alternate logo (featured above), which they are calling "Lucky Alternate," on Monday morning.

Boston's made a few tweaks to the classic look in order to create the alternate logo, which features the silhouette of Lucky the leprechaun with a green background around it.

Celtics big man Kristaps Porzingis missed a majority of Boston's Game 1 against the Knicks due to a non-COVID illness.

Photo: The Celtics' new alternate logo Boston will debut what it is calling the "Lucky Alternate" this season, according to the Boston Globe.

The Boston Celtics unveiled a new alternate logo on Monday, which features a modern take on the classic image of Lucky spinning a basketball, refurbished in a clean contemporary style.