Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making ...

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James.

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.