In this article, we’ll explore the key strategies needed to develop a successful brand that resonates with both your people ...

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

Dozens of Chinese restaurant chains are opening their doors in America. But anti-China sentiment in the US is still strong.

The emergence of US Cable companies as MVNOs in the US and their low costs make it increasingly difficult to recommend ...

with 54% of multinational brand marketers saying they plan to boost spend in 2025, according to research by the World Federation of Advertisers (WFA). And 61% believe influencer marketing will ...

SMM Action Plan The more targeted your SMM strategy is ... many unique views an SMM post has); share of voice (how far a brand reaches in the online sphere); referrals (how a user lands on ...

[ATLANTA] Hooters of America has filed for bankruptcy as the casual-dining brand known for its chicken wings and skimpy ... Hooters’ founders plan to make the chain more family-friendly as a way to ...

(Bloomberg) -- Hooters of America has filed bankruptcy as the casual-dining brand known for its chicken ... Hooters’ founders plan to make the chain more family-friendly as a way to turn things ...

Increasing numbers of Chinese car brands are targeting Europe as a major source of growth. Already in 2024 around half of the most popular electric cars sold in the UK hail from China. In this ...

"There's no conversations around that [tempering down]," he said. "We definitely want to play an aggressive brand. If you look at our top three, that's how they play. They normally set the tone ...

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