We polled our colleagues, picked through our stashes and interviewed experts to find 13 standout balms, gels, serums and more. Here’s what made the list → ...

Korean beauty and grooming products are known for their innovation; the rest of the world turns to Seoul for the next trend or skin care tech breakthrough. But that’s not all they’re known for ...

Brand Bio is Fashionista's guide to the best ... After not finding what she was looking for, Shin created Lilis in 2024 to ...

Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be ...

"For brands to excel and stand out among demanding ... Epley adds that using Korean skin-care products at nighttime makes “taking care of your skin less of a chore and more of a ritual.” ...

The brand formulated its skincare to help strengthen the skin’s moisture barrier, with special ingredients such as Diamond Powder designed to “lock in moisture while helping to balance oil ...

In this household, we love Korean skin care brands and all of the top-notch Korean toners, face serums, and soothing moisturizers they have to offer. I’m not just saying that because I’m ...

Skincare is essential not just for appearance but also boosts self-confidence. You feel better when you know you look better. In skincare, more than the product, it is a game of consistency. So it is ...

As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...