Before the Chevy S-10 was introduced for the 1982 model year, the Chevy LUV was the bowtie brand’s compact pickup. It was a badge-engineered Isuzu Faster marketed in the U.S. across two generations.

The '72 Chevy LUV was a rebadged Isuzu Faster brought to ... Chevy's first real attempt at an off-road-biased compact pickup, ...

It replaced the Chevrolet LUV, which was a rebranded ... the SS for street performance and the ZR2 for off-road use. Throughout its lifespan, the second-generation S-10 received regular updates ...