Smart business leaders weigh a number of variables before settling on a package, from color and composition to shape and size ...

Color and typography – the visual design elements in packaging are crucial for its success. Tips to improve your packaging design The factors that determine good packaging design (see above ...

Supermarket aisles are quite competitive areas. Stores really want to catch your eye there. Winning often depends on shelf ...

Similar types of products will often adopt similar packaging color and design. Black, silver and gold are often used for luxury products. White is a popular color for packaging cleaning products ...

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

The Hottest Packaging And Color Trends You'll See Everywhere In 2022 - 12/02/2021 Just as we saw at the close of 2020, the collective challenges faced by society have had an interesting impact on ...

Diamond Packaging won five awards in the 32nd Annual FSEA Gold Leaf Awards Competition which showcases foiling, embossing, ...

Sussex, Wisconsin-based Color Ink began as a commercial printer more than three decades ago, but after seeing local companies turning to outside graphic design firms to develop their packaging ...

Inspired by its island home, Highland Park has reimagined the packaging of its single malts through a contemporary color palette that reflects the Orkney landscape. The new packaging will be ...

Color is one of those things we often take for granted, yet it has an incredible power to shape how we experience the world—especially in design. Whether you’re creating a sleek website, a ...

Kraft Singles last had a logo change in 2018 and first approached design agency Jones Knowles Ritchie in 2022 for the new look, according to JB Hartford, the agency’s creative director.