(NewsNation) — When it comes to their cars, more consumers are going gray, and now, roads are half as colorful as they were twenty years ago. Grayscale colors like white, black, gray and silver ...

“Colorful cars appear to be an endangered species,” said Karl Brauer, iSeeCars Executive Analyst. “Despite a diverse palette being offered by automakers, there are far fewer non-grayscale ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023.