Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes designed from scratch, even bespoke corporate fonts are often modified ...

Font-based logos consist of just the company name in a carefully chosen font that makes it stand out. Literal illustrations, such as a loaf of bread alongside the name of a bakery, ...

Logo and identity designer Emanuele Abrate recently conducted a very curious experiment. He decided to recreate some of the most famous logos on earth–from Adidas to Red Bull–by replacing each ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

Twitter only paid $15 for its iconic logo. Nike paid $35 for the swoosh. To design the perfect company logo, you don’t have to spend tons of money. You do, however, have to spend time and energy ...

These 15 tech company logos have changed drastically since they started. ... Google no longer has the playful, round shaped fonts, and gives a more modern look. Tonttu Mikko/ Pinterest ...

3. Confusing Typography. Bold, stylized typography used to be quite a big hit in logo design. Even now, I observe brand owners make use of various fonts in an effort to attract attention.