While some of us prefer to select long-lasting perfumes that we can wear every day, rain or shine, others love to rotate ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Few beauty decisions are more personal than selecting a fragrance. In much the same way that makeup is the mask that helps us face the day, perfume can send a message about who we are, what we like, ...

Synonymous with its chic, apothecary-style packaging and fresh, unisex blends, the brand regularly tops the best perfume edits from beauty editors and makes it onto bestseller lists at retailers.

Inside, you’ll find the bestselling scent, which brings together notes of juniper berry, creamy tonka bean and woody cedar to create a powdery perfume with a heady twist. In my opinion ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Loading Suggestions... Loading Suggestions... Loading Suggestions... Finding the right long-lasting perfume for men isn't that easy as it seems to be. You simply cannot pick the most attractive ...

Naturally, if you’re on the hunt for a new fragrance, it can be overwhelming ... seems to lose its berry top notes as the day progresses. This, we might add, is not a disservice to the scent ...

"All three groups started from the idea of a croissant. I gave the creature designer a photo of a croissant. Mama, she's this great negotiator politician. She needed to have gravitas and this ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...