Las Vegas Aces guard Kelsey Plum shined on opening night in a pair of custom Under Armour "All the Smoke" PEs on Tuesday night. Hosting the Phoenix Mercury at the Michelob Ultra Arena in Las Vegas ...

Under Armour and Mansory created a custom Ford GT to promote its new Echo sneaker. At least the shoe looks good. Steph Curry is one of the most prolific three-point shooters in NBA history.

Under Armour is pinning its hopes on a rising football star as the sportswear brand seeks to reclaim its former glory in the ...

To celebrate MLB Opening Day, Under Armour has designed a custom-designed pair of "Phantastic" cleats for Harper, paying homage to his love for the legendary Phillie Phanatic. The colorway ...

vice president of direct-to-consumer digital at Under Armour. “We are creating experiences that are not just about who you are but where you are. “We’ve integrated layers of custom content ...

Under Armour will release Under Armour X Unless, a collection of regenerative sportswear, during Milan Design Week from April 8 to April 10, the activewear brand announced Monday. The ...

At Kelsey Plum’s prestigious 2025 Dawg Class camp, hosted in partnership with Under Armour to help college stars bridge the gap to the pros, the UConn sophomore guard was crowned Top Dawg ...

Under Armour is back as an NFL partner. Five years after the previous Under Armour and NFL deal ended, the two parties have announced a long-term partnership that makes Under Armour an official ...

Under Armour Inc. has signed a deal with the National Football League to be its official provider of footwear and gloves, reconnecting the athletic brand with the most popular U.S. pro sport after ...