The How to Train Your Dragon live-action adaptation is just around the corner and we spoke to director Dean DeBlois about it.

By integrating cultural elements with digital engagement, personalisation and Armani design codes, the pop-up was an appropriately festive celebration of Lunar New Year in Hainan.

The dialogue-free film has already scooped up the Golden Globe for Best Animated Picture, beating out frontrunners The Wild Robot and Inside Out 2, and it's on its way to potential Oscar glory.