LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more ...

With their ability to track TV viewers' behavior, including what they watch and search for on their TVs, smart TVs are a ...

By promoting your brand through video, you can build deeper connections with your audience and succeed in today's highly ...

Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient ...

The average spend on non-bridal jewelry is up 28% in 2025 over 2023.

LG can then use this information to group users into specific subsets and target them ads based on their emotional ...

Campaign Middle East speaks agency leaders and client-side marketers about adoption, segmentation, consumer insights and ROI within gaming.

these funnels encourage potential customers to provide valuable information willingly about demographics, psychographics, needs, pain points, and buying intent. This rich data provides a deeper ...

Ennismore CMO Martina Luger is driving the hospitality chain's growth by thinking, doing, and marketing entrepreneurially.

Once synonymous with rare ingredients, artisanal methods or wellness-driven formulations, “premium” food today increasingly is defined by ease and immediacy, according to experts.