Marketing: Consumers navigate choices through trade-offs, balancing quality, quantity, and even emotional connections like ...

LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more ...

Most Americans would probably rather forget the Great Recession that began in 2007. But as long ago as it may seem, it triggered something that is about to become a big problem: Americans started ...

With their ability to track TV viewers' behavior, including what they watch and search for on their TVs, smart TVs are a ...

Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient ...

Campaign Middle East speaks agency leaders and client-side marketers about adoption, segmentation, consumer insights and ROI within gaming.