Birthday makeup is just as fun as it is important, scroll our gallery of birthday makeup looks to inspire you for the special occasion.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Though the feather lashes are undoubtedly one of the best beauty looks from New York Fashion Week this season, the collection ...

New York Fashion Week started on February 6 and will run till February 11. Major brands like Todd Snyder, Coach, Tory Burch, ...

Tamannaah's soft glam looks aren't absent of smokey eyes when paired with fluttery lashes, a rosy matte lip and a peach ...

Here are the coolest Valentine's Day makeup ideas for a fancy dinner, a Galentine's party, or even just a cozy night in. No ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s delve into some expert-driven hacks that simplify the makeup routine for ...

This time, we’re gonna win, damnit!” proclaims a grinning Wes Ball, director of last summer’s Kingdom of the Planet of the ...

Sound like your kind of routine? Read on for all you need to know about the Demi Method.

In a new satirical TikTok trend sweeping the app, content creators are mocking the makeup of Republican-leaning women, which they say is defined by caky, orange foundation, too-thick eyebrows and ...

This trend is all about transformation. We've found everything you need to rock this look below. The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 ...