While not strictly a makeup product, Beauty by Earth self-tanner is the best drugstore self-tanner I’ve used. So if you’re on ...

In this video, I demonstrate an easy smokey eye tutorial using an affordable eyeshadow palette by Elf Cosmetics. This tutorial highlights drugstore makeup options that are accessible for everyone.

The Angel City FC stars are the latest female athletes to be tapped by the cosmetics brand to front this campaign after Juju ...

Amazon Prime Day is replete with deals on popular beauty products. Check out our 30 picks for can’t-miss sales on makeup, ...

While Amazon may be a haven for deal seekers, you might be surprised to learn it’s also fit for a king (or at least a princess or two). Plenty of Meghan Markle and Kate Middleton’s favorite beauty and ...

Typically, the more shades in an eyeshadow palette, the more expensive it is. Keep in mind that purchasing a palette with ...

12 Best New Drugstore Makeup Finds for Mature Skin, According to Celebrity Makeup Artists first appeared on Parade on Jul 15, ...

So, let’s put it this way: this is your round-up of the best foundations under £40. The ones that you’ll absolutely find at ...

With literal millions of views on TikTok and more than 300,000 positive Amazon reviews, Essence's Lash Princess mascara is ...