If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only ...

A decade ago shopping for makeup was an in and out job. Now it’s as overwhelming as the US cabinet. So many mandates all at once.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The Laura Geller New York Spackle Primer preps your skin for a flawless makeup application. Grab it on sale now!

We recently published a list of Jim Cramer Discusses These 11 Stocks & Says People Don’t Understand Tariffs. In this article, ...

To make your eyeshadow look last all day (or night), you'll need a primer like this one. The long-lasting formula will not only prevent creasing, it will also help make colors pop. Looking for a ...

We recently compiled a list of the 10 Undervalued Stocks to Invest in According to Goldman Sachs. In this article, we are going to take a look at where e.l.f. Beauty, Inc. (NYSE:ELF) stands against ...

A common mistake is choosing a lip liner that is too dark or using it to define a very sharp edge, which can result in an ...

No matter your blush complaint, Chapman reminds us that prep is crucial to ensuring your makeup lasts all day. "Make sure you start with a hydrating base by moisturising and layering with a primer to ...

Elf Beauty could be forced to defend itself in a class action lawsuit which has been filed against the cosmetics brand in the District Court of Northern California and seeks to recover damages ...

The American Society of Perfumers (ASP) has announced that, from the 2026 edition, Allured Business Media will no longer produce its World Perfumery Congress event. The ASP said it was working on an ...