Color e.l.f.nalysis’ will help users discover shades that match with their individual colour story, before leading them to a ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a ...

Blur pores and smooth skin with these top-rated makeup primers that perfect your base and keep your look flawless all day.

Customers can claim freebies on a wide range of beauty and nail products, such as primer, nail polish, setting spray, mascara ...

One shopper writer swears by e.l.f. Cosmetics’ new cooling primer stick that blurs pores and hydrates underneath your makeup.

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, and niacinamide, it's an excellent day moisturizer for the price.

I loooove the Milk Hydro Grip – it does a sensational job at keeping my makeup on all day. But sometimes my pocket doesn’t allow for a £35 primer, so Power Grip is my backup babe. Albeit ...

Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so genius—that I'm genuinely mad I didn't think of it first. Like, throwing a ...

You read that right, elf makeup just made a toy for your dogs, based on one of their bestsellers; and it’s only $8. The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on ...