January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

E.l.f. Beauty has partnered with globally recognized activist, Nobel Peace Prize nominee and astronaut Amanda Nguyen to tell ...

If you buy something through my links, I may earn a commission. Are you someone who enjoys high-quality makeup without ...

Your friends are going to be a little miffed when you emotionally replace them with this NeeDoh gummy bear and this ...