At the UN in New York City, e.l.f. partner Amanda Nguyen, the soon-to-be first Vietnamese woman in space, assembled a lineup ...

e.l.f. Cosmetics decided to eschew a big TVC for the Super Bowl this year and instead opted for a social-first campaign, ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

Fintel reports that on February 7, 2025, UBS downgraded their outlook for e.l.f. Beauty (NYSE:ELF) from Buy to Neutral.

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

But it shouldn’t be impossible to remove, and should come off fairly easily with makeup remover or cleanser and water. (Any formula that requires an inordinate amount of scrubbing at your ...

Crafting the perfect smoky eye or no makeup-makeup finish isn't always easy no matter how many TikTok tutorials you've watched. But aside from having the necessary skill to pull off a glamorous ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more The best makeup bags for travel strike a perfect balance: they must be both sleek and roomy so that ...

So it’s pretty paramount to invest in a good makeup remover. Perhaps you need one that can cut through full-coverage foundation and long-lasting lipstick without irritating your skin or drying ...