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In a previous column, I cited an example of how the American ketchup brand Heinz effectively applied a design strategy to a ...

Key Points Design thinking and DMAIC are both problem-solving strategies. Each of these strategies differs in how it ...

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For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...

To inhibit or prevent market saturation, many companies design their products to wear down and require replacement at some point. For example ... effective marketing strategies can make a ...