Hardware sales haven’t been enough for a long time, but Trump’s tariffs will likely exacerbate the subscription wars.

Polar is the latest expensive fitness watch brand to add a subscription, and we probably won't have any sub-free smartwatches ...

Polar sports watch wearers can now sign up for a paid subscription plan, weeks after Garmin put up a similar paywall with its ...

Polar's new paid fitness plan is for those who want to eliminate the guesswork from building a balanced and effective workout ...

Polar, known for making some of the best running watches, has announced its own subscription plan today, following in the ...