Footwear major Bata is hoping to turn its India-made label Floatz into a Rs 500-crore brand in less than 5 years. Bata is also planning to bring exclusive brand outlets (EBOs) for Floatz.

“Our single-minded focus has been to offer consumers stylish and comfortable shoes, global innovation ... expand the presence of its successful Floatz brand — a casual slider rolled out ...

In its latest annual report, Bata management said it aims to also expand the presence of its Floatz brand across more stores with a fresh range, while also leveraging the momentum from the launch ...

Bata India plans to expand its Floatz brand with a new range and continue the momentum from its Power apparel line launch. Bata India is set to expand its footprint and boost same-store sales ...