You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

The deep, smooth color so associated with Mazda's cars is so important to the brand that the process has its own name, ...

Selecting the right paint color for your home can be a paralyzing task—here, we speak to an expert to get her advice.

A new study introduces a fluorescent cellulose pulp that reduces solar heat absorption while maintaining bright coloration. The scalable material blends sustainability, thermal performance, and design ...