In an era where experiences are the new luxury and culture is co-created between consumer and brand, motorsport has shifted ...

NASCAR driver William Byron is advocating for a transformative shift in how NASCAR connects with its audience, urging the ...

Famed actor Damson Idris is set to star in the F1 movie, with co-star Brad Pitt, in a film centered around modern F1. The story of the movie centers on Pitt's c ...

Max Verstappen drove a brilliant race, one that his engineer called “perfection” over the team radio, and his victory closed ...

The stars of MotoGP, motorcycle racing’s equivalent to Formula One, tend to start young – most top riders don a helmet and straddle a little motorbike almost as soon as they can walk. Often, they are ...

Formula One explores interactive betting options to boost fan engagement, teaming with ALT Sports Data to power responsible ...

The Stats Center is powered by Infosys Topaz, an AI-first offering using generative AI technologies, and is set to redefine ...

IT services company Infosys on Wednesday announced the launch of Formula E Stats Center, built in partnership with the ABB ...

Infosys partners with Formula E to create an AI-powered Stats Center, using Infosys Topaz to enhance fan engagement through ...

The Stats Center is powered by Infosys Topaz , an AI-first offering using generative AI technologies, and is set to redefine fan engagement ... 1.82 seconds-30% quicker than current Formula ...

The fast evolution of digital technology has driven a notable change in how fans engage in sports in recent years.