Mattel has knocked the ball out of the park this time by doing the unthinkable—roping in LeBron James for their Barbie line.

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

Lakers star LeBron Jameswill soon be seen on toy shelves around the country -- in doll form. On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family ...