Well, I didn't have this on my bingo card for the end of 2024! With all the recent news about Google being on the ropes after being found guilty of holding an illegal search monopoly, Apple has come out swinging in defense of Google.

Two of the world's largest tech behemoths - Apple and Google - are coming together in what is increasingly seeming like an indefensible case. Billions and billions are at stake and Google, the world's 'default' search engine,

Apple wants to join the antitrust case against Google, and it has explained why it doesn't want to create its own rival search engine.

In a declaration filed on Monday, Apple's senior vice president of services, Eddy Cue, asserted that Apple has no interest in creating its own search engine and would prefer to continue to use Google.

Apple and Google have long been rivals in various product spaces. Mobile is one of them, where Apple’s iOS platform essentially goes head to head against Google’s Android. Despite their rivalry, both companies understand that they need each other to ...

It would be very expensive; The recent and growing injection of AI into search has made the business more uncertain than ever; Apple doesn't want to sell targeted advertising, as

Apple is seeking to defend its deal with Google, which provides revenue sharing through Search. This comes after the DOJ threatened to break up Google's business after a court found that it holds an illegal monopoly.