Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

From the classic balayage to bolder shades like electric blue, there's a perfect option for every skin type. Dare to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ariana Grande has temporarily traded in her signature Glinda blonde locks for a richer, darker hue. The pop star shared ...

Harper Beckham debuted a bright blonde hair color at her dad David Beckham's 50th birthday party this week. See the cornsilk ...

Until recently, just the thought of going from brunette to blonde made me shiver. How could someone like me, a tan-yet-pale ...

You’ve probably seen people getting their color analysis done in South Korea on TikTok. The beauty trend — where a ...

Her bestie, Gina Kirschenheiter, wrote, "Dark!" while Heather Dubrow gave her two cents on the change up: "Stunning!" Emily ...

Singer-actress Ariana Grande, who has been sporting the blonde hair colour of her character Glinda from 'Wicked', has tak ...

Ariana Grande's Glinda blonde has been a permanent fixture since filming Wicked, but the pop star took a brief break from the ...

Like so many, my rollercoaster of a hair journey began in my teens: When I was 15, I took box dye and attempted to give ...

We found the best dry shampoos for every type of hair so every day is a good hair day (even when you don't have time for a ...