The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Barbie is painting Austin pink with a free cookie pop-up truck rolling out this week, followed by a dreamy Malibu Barbie Cafe opening this spring.

Experience the Mattel Malibu Barbie Cafe in Austin with a roller rink, dining, and exclusive events starting April 4.

Mattel, which owns toy brands such as Barbie, Hot Wheels, Fisher-Price, etc., recently garnered worldwide attention after its ...

Mattel launched its Super Bowl collectibles for the second year, but only the winning team will actually end up being ...

Prices may rise for Barbie dolls, Hot Wheels and other Mattel products due to the Trump administration's handling of tariffs ...

The anniversary doll comes in a scarlet gown inspired by the original doll released in 1980.

UBS analysts have said that Mattel and its rival Hasbro Inc. (HAS) weren't as vulnerable to tariffs as some of their rivals, as they had less exposure to China. UBS analyst Arpine Kocharyan said in ...

Toymaker Mattel on Tuesday forecast full-year profit above Wall Street expectations after beating holiday quarter estimates, ...

Toymaker Mattel on Tuesday forecast full-year profit above Wall Street expectations after beating holiday quarter sales ...

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